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[Utility & Helpers](/categories/utility) 4. / 5. open-dxp/personalization-bundle ActiveOpendxp-bundle[Utility & Helpers](/categories/utility) open-dxp/personalization-bundle =============================== OpenDXP Personalization Bundle v1.0.1(1mo ago)0895↑32.7%1GPL-3.0+PHPPHP ~8.3.0 || ~8.4.0 || ~8.5.0CI passing Since Dec 8Pushed 1mo agoCompare [ Source](https://github.com/open-dxp/personalization-bundle)[ Packagist](https://packagist.org/packages/open-dxp/personalization-bundle)[ RSS](/packages/open-dxp-personalization-bundle/feed)WikiDiscussions 1.x Synced 4d ago READMEChangelog (2)Dependencies (35)Versions (5)Used By (1) Behavioral Targeting and Personalization ======================================== [](#behavioral-targeting-and-personalization) OpenDXP provides a very powerful integrated behavioral targeting and personalization engine. With this toolkit, it is possible to profile visitors based on their behavior, assign target groups to them and provide personalized content to these target groups. This makes it possible to show your customers contextual, relevant, and personalized content. --- Disclaimer ---------- [](#disclaimer) > OpenDXP is a community-driven fork based on the Pimcore® Community Edition (GPLv3). > OpenDXP is independent and maintained by its community and contributors. It is not affiliated with, endorsed by, or sponsored by Pimcore GmbH. > Original credits: [Pimcore GmbH](https://www.pimcore.com) **OpenDXP Personalization Bundle is based on the Pimcore® Community Edition and remains licensed under GPLv3.** --- Before starting with Personalization you should know about the following OpenDXP concepts: - [Target Group](./doc/01_Usage/01_Concepts.md#target-group) - [Global Targeting Rule](./doc/01_Usage/01_Concepts.md#global-targeting-rule) - [Personalized Document Content](./doc/01_Usage/01_Concepts.md#personalized-document-content) After reading everything about the base concepts, you are [ready to get started with personalizing content](./doc/01_Usage/03_How_to_Personalize_Content/README.md). > For details on how to extend OpenDXP's targeting engine and use targeting information in custom modules see our [Dev Docs](./doc/02_Development_Documentation/README.md) Features in a Nutshell ---------------------- [](#features-in-a-nutshell) - Add behavioral targeting and personalization to OpenDXP. - Allow defining target groups. - Set up visitor profiling with rules based on their behavior. - Allow creating personalized versions of documents for defined target groups. - Deliver personalized content to target groups. Documentation Overview ---------------------- [](#documentation-overview) #### Usage Documentation [](#usage-documentation) - [OpenDXP Concepts for Personalization](./doc/01_Usage/01_Concepts.md) - [How to Personalize Content](./doc/01_Usage/03_How_to_Personalize_Content/README.md) - [Define Target Groups](./doc/01_Usage/03_How_to_Personalize_Content/01_Define_Target_Groups.md) - [Setup Visitor Profiling](./doc/01_Usage/03_How_to_Personalize_Content/03_Visitor_Profiling.md) - [Create Personalized Content](./doc/01_Usage/03_How_to_Personalize_Content/05_Create_Personalized_Content.md) - [Deliver Personalized Content](./doc/01_Usage/03_How_to_Personalize_Content/07_Deliver_Personalized_Content_and_Debug.md) - [Examples for Personalization and Targeting](./doc/01_Usage/05_Examples/README.md) #### Development Documentation [](#development-documentation) - [Installation](./doc/Installation.md) - [Setup and Basic Concepts](./doc/02_Development_Documentation/README.md) - [Visitor Info](./doc/02_Development_Documentation/01_Visitor_Info.md) - [Conditions](./doc/02_Development_Documentation/03_Conditions.md) - [Data Providers](./doc/02_Development_Documentation/05_Data_Providers.md) - [Action Handler](./doc/02_Development_Documentation/07_Action_Handlers.md) - [Targeting Storage](./doc/02_Development_Documentation/09_Targeting_Storage.md) - [Frontend JavaScript](./doc/02_Development_Documentation/11_Frontend_Javascript.md) --- Upstream Origin & Version Transparency ------------------------------------------ [](#upstream-origin--version-transparency) This project is a fork of the [Pimcore personalization-bundle (03c5e04 / v1.1.1)](https://github.com/pimcore/personalization-bundle/tree/03c5e044acd2361ed4a4355ecac0a90fb37e4306), which is © Pimcore GmbH and licensed under GPLv3. License ------- [](#license) Licensed under the GNU General Public License v3.0 (GPLv3). For details, please see [LICENSE.md](LICENSE.md). Copyright --------- [](#copyright) © Pimcore GmbH © 2026 OpenDXP Contributors — GPLv3 Trademarks ---------- [](#trademarks) Pimcore® is a registered [trademark](https://www.trademarkelite.com/europe/trademark/trademark-detail/009309841/PIMCORE) of Pimcore GmbH. Any use of the Pimcore® mark in this repository is purely descriptive to identify the original upstream project. --- Contact ------- [](#contact) For inquiries, suggestions, or contributions, feel free to reach us at . About ----- [](#about) OpenDXP is a community-driven project initiated by [DACHCOM.DIGITAL](https://www.dachcom.com/de-ch) (Rheineck, Switzerland) and maintained by its community and contributors. OpenDXP is independent and not affiliated with Pimcore GmbH. The project’s purpose is to preserve and maintain a GPLv3‑licensed codebase for community use. It is **not positioned as a competitor** to products or services of Pimcore GmbH and does **not** purport to replace or supersede any Pimcore offering. ### Health Score 47 — FairBetter than 93% of packages Maintenance91 Actively maintained with recent releases Popularity19 Limited adoption so far Community14 Small or concentrated contributor base Maturity56 Maturing project, gaining track record Bus Factor2 2 contributors hold 50%+ of commits How is this calculated?**Maintenance (25%)** — Last commit recency, latest release date, and issue-to-star ratio. Uses a 2-year decay window. **Popularity (30%)** — Total and monthly downloads, GitHub stars, and forks. Logarithmic scaling prevents top-heavy scores. **Community (15%)** — Contributors, dependents, forks, watchers, and maintainers. Measures real ecosystem engagement. **Maturity (30%)** — Project age, version count, PHP version support, and release stability. ### Release Activity Cadence Every ~82 days Total 3 Last Release 44d ago PHP version history (2 changes)v1.0.0PHP ~8.3.0 || ~8.4.0 v1.0.1PHP ~8.3.0 || ~8.4.0 || ~8.5.0 ### Community Maintainers ![](https://www.gravatar.com/avatar/eac90c4e5116f383944994644316c1ce28ee109ddc1df43e3bfb6a8496e42538?d=identicon)[open-dxp](/maintainers/open-dxp) --- Top Contributors [![open-dxp-stack](https://avatars.githubusercontent.com/u/222377954?v=4)](https://github.com/open-dxp-stack "open-dxp-stack (4 commits)")[![solverat](https://avatars.githubusercontent.com/u/700119?v=4)](https://github.com/solverat "solverat (4 commits)")[![scrummer](https://avatars.githubusercontent.com/u/15173170?v=4)](https://github.com/scrummer "scrummer (1 commits)") ### Code Quality TestsPHPUnit Static AnalysisPHPStan Type Coverage Yes ### Embed Badge ![Health badge](/badges/open-dxp-personalization-bundle/health.svg) ``` [![Health](https://phpackages.com/badges/open-dxp-personalization-bundle/health.svg)](https://phpackages.com/packages/open-dxp-personalization-bundle) ``` ### Alternatives [matomo/matomo Matomo is the leading Free/Libre open analytics platform 21.7k38.9k](/packages/matomo-matomo)[prestashop/prestashop PrestaShop is an Open Source e-commerce platform, committed to providing the best shopping cart experience for both merchants and customers. 9.1k17.8k](/packages/prestashop-prestashop)[shopware/platform The Shopware e-commerce core 3.4k1.5M3](/packages/shopware-platform)[shopware/core Shopware platform is the core for all Shopware ecommerce products. 585.6M577](/packages/shopware-core)[oro/platform Business Application Platform (BAP) 645143.5k115](/packages/oro-platform)[contao/core-bundle Contao Open Source CMS 1231.6M2.8k](/packages/contao-core-bundle) PHPackages © 2026 [Directory](/)[Categories](/categories)[Trending](/trending)[Changelog](/changelog)[Analyze](/analyze)